Saturday, May 31, 2014

PVR Cinemas - Inconvenient Fees

I have been an ardent fan of PVR Cinemas since the time I relocated to Bangalore in 2005. My favorite PVR Cinema is the one located in Forum, Koramangala. Off late, the one located in Phoenix Market-city is turning out to be my favorite destination for one main reason - 2D screening of Hollywood blockbusters. 

The malfunctioning 3D glasses in most of the theaters, a malady that has caught up in PVR as well, is the major deterrent. 

Now cutting to the chase of booking moving tickets online, I fail to understand why a convenience fee as steep as 25 Indian Rupees is charged for any booking done via the mobile app or booking it via the website. We as patrons are making it convenient and cost effective for theaters by reducing the dependency on booking counters, deploying costly point of sale equipment and negation of staff. 

Even Malco in the US charges convenience fees for tickets booked online.

The convenience fees should be abolished as it is inconvenient on the patrons' pockets.

1 comment:

vicky said...

I totally agree with you Bala, instead of additional fee, online purchase should be given discount. This discount is also currenly been given even by some companies & govt agencies (MH electricity board).