Saturday, May 31, 2014

PVR Cinemas - Inconvenient Fees

I have been an ardent fan of PVR Cinemas since the time I relocated to Bangalore in 2005. My favorite PVR Cinema is the one located in Forum, Koramangala. Off late, the one located in Phoenix Market-city is turning out to be my favorite destination for one main reason - 2D screening of Hollywood blockbusters. 

The malfunctioning 3D glasses in most of the theaters, a malady that has caught up in PVR as well, is the major deterrent. 

Now cutting to the chase of booking moving tickets online, I fail to understand why a convenience fee as steep as 25 Indian Rupees is charged for any booking done via the mobile app or booking it via the website. We as patrons are making it convenient and cost effective for theaters by reducing the dependency on booking counters, deploying costly point of sale equipment and negation of staff. 

Even Malco in the US charges convenience fees for tickets booked online.

The convenience fees should be abolished as it is inconvenient on the patrons' pockets.

Omniscient eCommerce- its no longer a bubble

I am getting back to blogging after eons. Will the prose flow? Only the readers can tell!

These days eCommerce is everywhere. Most of the major television shows are sponsored by major e-tailers like flipkart.com, and amazon.in, newspaper edits are resplendent with Indian eCommerce success stories, on the road delivery vans ferrying merchandise are vying for road space with other vehicular traffic. One can see these delivery vans parked outside office buildings, and residential complexes and online shoppers walking down from their work space and residences to pick up their shipments. eCommerce has dominated coffee table discussions, a space which was reserved for all things cricket not too long ago.

The coming months will see consolidation of sorts, like the one we witnessed between flipkart.com and myntra.com to tackle the onslaught of amazon.in, and sprucing up the of the back-end operations, especially in the areas of returns management and payment reconciliation.

eCommerce in India is here to stay and is no longer a bubble.